The Gruppo Vercelli pursues responsible and sustainable development in every step of the production chain.
Underlying all its activities is the confidence that good meat is also healthy (and vice versa); for this reason, the Group is committed to:

• offering the market only high-quality, natural products from a supply chain that respects people, animals and the environment;
• promoting more conscious food choices;
• promoting environmental sustainability at all stages of production;
• ensuring animal welfare, binding all the Group's farmers to comply with all current regulations or even stricter voluntary specifications that regulate the protection of animals both in farms and during their transport.

By adhering to these points, together with a thorough quality policy, the Gruppo Vercelli founds the guarantee of the wholesomeness of its meat.
Product traceability is ensured at all times through the integrated production cycle (particularly for the veal segment), which is managed entirely in the Group's rearing and slaughtering facilities.